TEMPORARY EXHIBITION

This exhibition presents a small selection from the large series titled Impronta, originally composed of 99 photographs by Sergio de Luz. The series was also published in a book and featured in a solo exhibition held in Manhattan in May 2015, as well as within the framework of the PHotoEspaña 2015 festival

This series is unified by the phenomenon of pareidolia—a psychological mechanism by which the brain perceives familiar shapes, such as faces or human and animal figures, in objects or places where they don’t actually exist. It is not simply about ‘seeing faces,’ but rather a form of perception that transforms the everyday into something entirely different. In an interview, the artist described them as dreamlike games. Through this lens, Sergio de Luz invites us to explore several cities he visited over the course of a year: Barcelona, Madrid, New York, Paris, and Mumbai.

The images, mostly in black and white and taken with a mobile phone, evoke a spontaneous visual poetry—without staging, preparation, or artificial post-production. Here, the image itself takes center stage.

With his photographs, Sergio manages to deconstruct reality and transform an object or scene into something unrecognizable and aesthetically beautiful. Using everyday elements, he constructs scenographies that suggest dreamlike visions—very different from the actual objects they originate from. His images are true visual puzzles, an invitation to complete the meaning between the one who shows and the one who observes.

Sergio travels the world with a keen eye for capturing geometries and symmetries, light and shadow, composing visual games—realities that dissolve and reconfigure themselves as metaphors for other imaginary worlds.